Send-A-Friend poster campaign
Story: Money talks, so Always Money, a regional leader in affordable short-term credit solutions, wanted to promote their Send-A-Friend referral program with a poster campaign at retail. The details were simple: tell customers that they can get $50 for each acquaintance they refer who takes out a loan with Always Money. We developed a color palette for the campaign, landed on a graphic cropping of Ulysses S. Grant, the iconic president featured on the $50 dollar bill, wrote headlines that tied back to the idea of leveraging relationships, and wrapped the posters with a clear and concise call to action.
Services: Conceptual Development, Design, Art Direction, Copywriting, and Layout
