Why in true
The term "in true" is defined as being properly aligned. In carpentry, if something is out of true, it is not aligned or plumb. InTrue is a creative services consultancy that aligns strategy, art, and writing to help our clients stand out, engage with their audiences, and be memorable.
We help founders translate their vision into brand tangibles that connect credibly with their customers, and establish brand clarity early to provide continuity as the business scales.
We help marketing directors eliminate friction by ensuring creative execution is calibrated to strategy from the start—reducing revisions, strengthening buy-in, and delivering work that’s clear, consistent, and effective across every channel.
And we give independent strategic consultants a creative partner aligned to their process—ensuring the strategies you develop are expressed with the same clarity and rigor in every piece of communication.
How we work
We are a creative-first consultancy. Everything we do has some type of creative component and it is always our mission to say or show things in creatively interesting ways. We believe that is how messages and brands are remembered.
We work as the creative hub in virtual agency model, meaning we align experienced and relevant talent to project objectives, so our clients always get a lean, nimble and senior team, assembled with the sole purpose of solving their marketing communications needs. We can scale the team as needed for the scope of the project, but an InTrue principal will always run point with direct access for the client.
Our process is simple, effective and timeless:
1. Listen first
2. Ask nuanced questions
3. Seek truths about brands, products, competitors and audience
4. Align strategy, copy and art to tell our clients' stories in engaging, distinctive and memorable ways
5. Edit ideas with objectivity
6. Craft the execution to support the concept with a high attention to detail.
Services offered
Creative Strategy, Conceptual Development, Art Direction, Copywriting, Design, Layout, Creative Direction, and Production Supervision.
Experience
We're proud of the fact that we've worked on everything from industrial shredders to wineries. And while that is a true statement, here are a few of the client categories we have spent the most time on: Agriculture, Apparel, Banking and Financial, Food and Beverage, Furniture, Golf, Healthcare, Higher Education, Manufacturing, Non-Profits, Start-Ups, Textiles, and Tourism.
We have also developed creative for just about every channel imaginable and usually multiple channels within the same project. But for anyone out there checking boxes, we can help our clients with any print, digital, environmental, guerilla, video or social needs.
We have worked extensively with both B2C and B2B brands, and honestly believe work should be emotional and creatively interesting regardless of whether the audience is consumer or trade.
Recognition
We believe award shows encourage a healthy creative competition that, more often than not, benefits clients. That's why we participate — not to fill a trophy case, but because the discipline of entering forces honest creative evaluation. Work either holds up or it doesn't. Ours has held up in a few rooms that matter: Addys, Archive, Creativity, Graphis, Obies, One Show, PRINT, and ShowSouth.