The Clearing House RTP® Network launch video
Story: The Clearing House was launching the RTP network, a new real-time payments rail, and needed to make a splash when announcing the launch to owner banks. They asked us to help them create a video to stage how revolutionary the new payments rail was. Current payments systems had been around since the 70s so we led with a flurry of imagery from that era, then flipped to contemporary animated illustrations to explain how the network operated. The response from the audience of bankers was raucous applause and the animated sequence is stilled used to explain the network to new banks and corporations interested in onboarding.
Services: Creative Development, Art Direction, Creative Direction, and Production Supervision