Wake Forest Summer Management Program zine
Story: The Summer Management Program is an intensive 5-week experience, designed to accelerate learning and provide a sneak peek into the dynamic world of business. The SMP leadership asked us to help them promote the upcoming session with an oversized zine.
We set the tone for the look of the zine with a graphic plus symbol on the cover, symbolizing the added value the program provides to the students' college experience and resume. We continued the oversized typographical approach by using large phrases of key benefits as the centerpiece of each spread. Smart headlines and detailed, magazine-style copy were layered into the layout to lead students through the narrative. Finally, the Wake Forest color palette, fonts, and photo library were leveraged in a bold way to make the zine feel like an appropriate statement piece for one of the leading business programs in the country.
Services: Creative Strategy, Conceptual Development, Design, Copywriting, Layout, and Art Direction
