Thornburg Mortgage B2B print campaign
Story: Thornburg Mortgage chose to carve out a niche in the mortgage industry by focusing exclusively on Jumbo ARMs. To contrast them against competitive lenders who offered a broader spectrum of products but fell short in the level of service affluent buyers expected, a print campaign was launched to the trade, building awareness of the new specialization positioning.
Services: Creative strategy, Conceptual development, Layout, Art direction, Production planning and supervision
