OK Boomer identity
Story: As a creative strategy agency dedicated to changing how brands engage the Baby Boomer generation, OK Boomer came to us needing an identity distinct enough to be immediately recognizable, and confident enough to signal real expertise to the marketers they're looking to win over.
The answer was a system with a strong, singular personality. A primary word mark with presence and wit. Secondary marks that extend the visual vocabulary without diluting it. A warm retro palette and a library of semi-vintage patterns drawn from the pop culture of the Boomer era to give the agency a unique aesthetic rooted in genuine cultural knowledge.
Services: Creative Strategy, Design, Art Direction, and Layout
